Since launch, the redesigned site has surpassed common agency benchmarks for engagement, interaction, and time on page. Users explore deeper, spend more time with the content, and take more meaningful actions per visit — signalling clearer storytelling, stronger UX, and a healthier technical foundation.

Led the visual reimagining of PBJ Food Group’s digital presence, designing and building the core experience while simplifying navigation and strengthening brand clarity across their restaurant concepts.

Led the full redesign of Wine Fest Toronto’s digital experience, introducing their new brand direction and rebuilding the site architecture to support seamless transitions between their spring and fall events. Designed and developed the new homepage and TicketSpice integration, creating clearer pathways for ticketing, scheduling, and event exploration.

Led the creation of Paris Steak’s first-ever digital presence to support the launch of their flagship restaurant. Designed and developed the site in phased releases—building early awareness pre-opening, then expanding into a fully realized brand experience that showcased their story and made the menu easy to explore across devices.